by Eric Peenly | Apr 13, 2023 | Marketing
Marketing is a crucial aspect of any business, regardless of its size or industry. However, for small businesses with limited budgets, traditional marketing techniques can be costly and impractical. Fortunately, there are plenty of free marketing strategies that small...
by Eric Peenly | Apr 4, 2023 | Branding
In today’s highly competitive business environment, it is essential for small businesses to differentiate themselves from their competitors. Differentiation is the process of creating a unique identity for your brand that sets it apart from others in the market....
by Eric Peenly | Apr 4, 2023 | Branding
In today’s competitive market, building trust with customers is essential for small businesses to succeed. A strong brand can help build that trust by creating a consistent and authentic image that resonates with consumers. However, achieving authenticity in...
by Eric Peenly | Mar 31, 2023 | Management, Marketing
Starting a small business can be an exciting and rewarding experience, but it also comes with its own set of challenges. Entrepreneurs need to consider financing options, develop a business plan, conduct market research, create branding strategies, understand...
by Eric Peenly | Mar 30, 2023 | Marketing, Technology
Influencer marketing is a powerful tool for small businesses to unlock the potential of their brand. By building relationships with influencers, you can increase your reach and create brand awareness among new customers. This will help you to grow your business and...